Two months ago, Google announced that HTTPS is now a ranking signal used in its algorithm. The company had been pushing the use of HTTPS (HTTP over TLS/Transport Layer Security) for quite some time, and called for “HTTPS everywhere” at Google I/O earlier in the summer.
This week at SMX East Google indicated that 30% of first-page search results have HTTPS URL, which seems to say a lot. Barry Schwartz at SMX sister site Search Engine Land reports:
Gary [Illyes] explained that while only 10% of the crawled and discovered URLs on the web are HTTPS URLs, that 30% of the first page search results contain at least one or more HTTPS URLs. So if you are looking at all the queries done on Google, 30% of the first page of the Google search results for each of those queries have at least one HTTPS URL listed in the results.
He didn’t know why that was the case but he said it was indeed something Google noticed and wanted to share.
Google said when it announced the ranking signal that it would be a very lightweight signal at least for the time being. The cTags: Https