I caught a little bit of the Christmas Story on television the other day.
I dont know about you, but the part when Mr. Parker receives the package containing the infamous leg lamp gets me every time.
Must be Italian, frag-il-e, he says.
I bet if email marketing came in a box, it would be package with equally as much care.
When it comes down to it, producing a quality email marketing strategy is a rather fragile matter. While one delicately crafted email may award you a stream of engagement, one sour email has the ability to cost you a handful of valued subscribers.
While businesses and marketers are left teetering on a tight rope to email marketing success, creating and distributing the right emails to the right people can start to feel like a daunting task.
The important thing to keep in mind is that when executed the right way, email marketing works.
With 82% of consumers opening emails from companies, and 44% of email recipients having made a purchase at least once last year based on a promotional email, its clear that taking the time to do email marketing right is worth the effort.