There’s no question that B2Bs should be active on LinkedIn. After all it’s a social network with a business focus. People sign in to their LinkedIn account to read business related articles, make business connections, and update their professional profile. That’s why it’s no surprise that in a recent report from Social Media Examiner, the majority of B2B marketers surveyed said that LinkedIn was the most important social platform for their business. What was somewhat surprising is that the majority was just 33%. Just behind that, at 31%, was Facebook. Twitter was listed at just 16%. From this survey we can gather that Facebook is valued nearly at the same level as LinkedIn. So, if you’re a B2B marketer that has scoffed at the idea of utilizing Facebook as a marketing and branding tool, you may want to reconsider.
Yes, signing in to Facebook and signing in to LinkedIn are two very different experiences, but what’s important to keep in mind is that Facebook has the largest user base of all social networks and also has the most active user base. You may looTags: B2bs Should, Linkedin