Skye Leist
Dear Rich,
Im looking to get people to join our LinkedIn group for our membership organization. Is there a way I can just add them to make it easier for them to join?
Lonely in Lewiston
Dear Lonely,
Thankfully theres not a way to just add people to you group; that would be akin to an opt-out newsletterin other words, spamming. However, there are certainly techniques you can use to grow the number of people in your LinkedIn group.
Assuming that your the group manager, youre able to send out invitations to your contacts on LinkedIn, and even those contact who arent on LinkedIn. People who accept your invitation are automatically added to the group; no muss, no fuss.
You can also empower group members to invite people to join, which can quickly add people to your group. If you turn on this feature (which is found in the Send Invitations panel of the Manage Group page) anyone invited by a member who accepts automatically becomes a member without you having to approve each one manually.
You can also choose to make your group an open group; an open group allows anyone on LinkedIn to join. If this is a membership focused group, however, I might recommend against it. Also, theres a certain amount of LinkedIn spam in the form of fake people pushing products, so I like to manually review each person who wants to join one of our groups.
Getting people to join, however, doesnt help if theyre not engaged. Try posting some questions and privately ask some of the members to comment to get the conversation going. Ask people to sign up for the daily email digest so that they see the important conversations that are going on in your group, and so theyre one click away from joining in.
If your group is particularly not comfortable with technology, you may want to create a document that shows them how to join the group and sign up for daily digest, along with photos or even video.
Finally, do you have a blog or email newsletter for members? Id highlight important discussions that are going on in your group and linking to them as a way of enticing people to join.
Take these steps and Im sure your group will be growing in no time.
Rich Brooks As Seen On LinkedIn
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