Skye Leist
The local news company, Rockville Central, recently stopped publishing new content on their Web site and instead is publishing on Facebook.
Weve posted in the past on the growing trend of small businesses replacing traditional websites with Facebook. We get a lot feedback telling usthis isnt happening and isnt going to happen, but we keep seeing more and more examples.
And because we keep seeing new examples, we continue to think that over the the next 5 years Facebook is going to become the primary web presenceforroughly half of all small businesses that are online.
This does not mean all of these firms will get rid of their traditional websites. It means Facebook will increasingly bethe primary online place will interact with their stakeholders, and their traditional website – if they keep it -will be of secondary importance.
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