I use the idea of hero a fair amount when I talk about what we do. I don’t use it in an egotistic way, more aspirational really than anything. I think aspiring to be a hero to someone is a good thing.
kindercapes via Flckr CC
You can substitute leader if you like, but I love the image of hero because I think it paints a much more vivid illustration of the whole package – struggle, denial, acceptance, achievement, and purpose.
While I think it’s important that you and your business strive to be the hero in somebody’s story, I think it’s equally important that you understand how to position your customer or community as the hero of your story.
Below are some of my thoughts on how you do this and if you find yourself thinking this sounds a bit like crafting a screenplay, it’s because there’s a bit of that art to it. In fact, ther

Recent Comments